Glamping, glamour and camping. This relatively new form of lodging has taken the tourism industry by surprise and risen through the years. These luxury campsites in the rise, offer the guests the opportunity of isolation and connection with nature that camping allows, with all the commodities and extravagance of a 5-star hotel. This has become very popular, even more in countries filled with nature like Colombia. Quypqua, Niddo, Bird, Tierra Nueva, La Finca, are just some of the glamping sites you will find in Colombia. With Instagram becoming important for business activities, all of these lodging places enriched their social media presence.
The Instagram algorithm, when it changed its feed from recent post to relevant posts, changed the rules of the social media game. Now many other factors influence how users see the posts, this makes it harder for some posts to be seen but in many ways it is an advantage for these glamping businesses. One of the factors that influence how Instagram displays a post to a user is the closenes the Instagram account has with another. This means that if Instagram detects interaction between two accounts, it will show the content from either account first on their feed. Interaction is precisely what these lodging places aim for. For many of them, the reservations are made on Instagram which means using the Direct Mesage feature, they usually post surveys and interact through stories.
This, in many ways, helps tourism here in Colombia. With accounts that have approximately 50k followers, that not only post about their glamping sites, but post activities and other touristic attractions, they serve to promote visiting Colombia. Another advantage is the closeness to small towns that these glapmpings have. This attracts other types of tourist that will usually, as they are staying in luxury lodgings, spend more money than the regular backpacker passing through Colombia serving as a trap for those who are willing to spend a little more.